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OTT streaming platforms allow users to view on-demand videos without the need of setting up a cable connection. The revenue of OTT business worldwide is growing with a CAGR (Compound Annual Growth Rate) of more than 9%. Users are preferring OTT streaming apps due to enhanced accessibility as they only need an OTT device and stable internet to access on-demand content. Users have control over OTT apps and can jump from one video content to another. Are you looking to develop your OTT platform and tap the market? Read on to know about OTT platform development. Why OTT Platform Development Is of Utmost Importance to Businesses? The main reasons why building an OTT platform is important for businesses are as follows:  Ad-integrated OTT Platforms Besides providing entertainment services, OTT platforms are also used for showing targeted advertisements to viewers. With an OTT platform, you can show ads based on user demographics. Targeted OTT advertisements attract more audiences as com...

 Today's businesses have a plethora of e-commerce sites. What was once regarded as an afterthought has now become an important part of the company's overall strategy. The power of an online store cannot be overstated. Optimising for local search engine results has become an important aspect of the marketing strategy for online businesses with physical presence. Every business wants to show up in local search results so that customers may find them. The good news is that this is doable with the help of some local SEO tools. Other tools include keyword analysis, market listings, citation finders, schema developers, plagiarism checkers, rating trackers, and more. Continue reading to discover about the web-based solutions available to help you meet your SEO goals. Local SEO used to be straightforward. To get out of the seven pack a few months ago, all you had to do was add your category to your Google Places page and go out and obtain a few dozen citations. With the market heating ...

 Imagine someone telling you you could send your favorite movie scenes, dance steps to your friends over messages. Or a Malayali daily soap bahu spinning after her mother-in-law slaps her to express a feeling of exaggeration. No, I'm talking about sending them a video clip or an audio message. I'm talking about something that has changed the way we perceive text messages these days. Something that has converted messaging from war of words to a different kind of war altogether. I'm talking about Stickers.  Ever since stickers have been introduced on major messaging platforms they have kept the users engaged in sticker wars and in collecting more of them. Many new businesses have grown so far and have created a community of sticker developers. Such involvement of the public and the simplicity of making these further adds to the popularity of stickers. You can convert any image or a GIF to a sticker and use it for fun. The best part is that stickers cross the language barrier ...

As the name indicates, online reputation management services play an important role in protecting and promoting the online image of a business. Online reputation management services USA include a mixture of search engine optimization and public relation strategies. Online reputation management is aimed at proper monitoring and identification of the digital reputation of a brand. Functions of Online Reputation Management: Online reputation management services perform the following functions: ·        Monitoring : These services help monitor what other people, such as competitors and customers, are saying about your company. ·        Promotion: The main purpose of online reputation management services is to promote the brand on a larger scale. This promotion also helps the company or the business to develop a relationship of trust between customers and the brand. ·        Suppression:...