Why OTT Streaming Business?
OTT streaming platforms allow users to view on-demand videos without the need of setting up a cable connection. The revenue of OTT business worldwide is growing with a CAGR (Compound Annual Growth Rate) of more than 9%.
Users are preferring OTT streaming apps due to enhanced accessibility as they only need an OTT device and stable internet to access on-demand content. Users have control over OTT apps and can jump from one video content to another.
Are you looking to develop your OTT platform and tap the market? Read on to know about OTT platform development.
Why OTT Platform Development Is of Utmost Importance to Businesses?
The main reasons why building an OTT platform is important for businesses are as follows:
- Ad-integrated OTT Platforms
Besides providing entertainment services, OTT platforms are also used for showing targeted advertisements to viewers. With an OTT platform, you can show ads based on user demographics. Targeted OTT advertisements attract more audiences as compared to forced advertisements on traditional cable TV sets. The conversion rate of OTT advertisements is also higher than that of cable TV advertisements.
- Increasing Number of Cord-cutters
Approximately 50 million households are using OTT services for now. This number of OTT users worldwide is expected to increase in the coming years. Around 3.5 billion people own a smartphone and are becoming cord cutters at a fast pace. People are ditching traditional cable TV services and are choosing OTT platforms for more flexibility. According to eMarketer, more than 14 million people will become cord-cutters in the coming five years. It is the right time to invest in an OTT platform development.
- Demand for an Omnichannel Experience
Users prefer to access an OTT streaming platform via their smartphones across the globe. However, other OTT devices are also used widely like smart TV, tablets, gaming consoles, and others. With an OTT platform, you can provide an omnichannel experience to your viewers. Your viewers will not be bound with limitations and can access on-demand content from various devices. It is predicted that in the coming five years, the use of smart TVs will increase drastically.
- Demand for a Personalized Experience
Businesses launch their OTT strategy for providing a personalized experience to the viewers. OTT platform owners customize the way they want to interact with customers. OTT platforms also use new-age technologies like AI and ML to know more about the viewer’s behaviors and preferences. High-end analytics help in providing a personalized experience to OTT viewers.
Elements of a Successful OTT-business
Some points to know before launching/developing your OTT platform are as follows:
- OTT-business Plan
What is the main purpose of launching your OTT streaming platform? You need to make a concrete business plan before launching an OTT platform that includes vision, potential customers, competitors, capital needs, and other highlights about your OTT business. Having a business plan will help you in making OTT-business strategies in the future accordingly.
- Identifying Customers
What type of customers do you want to target with your OTT content? While creating an OTT platform, one needs to identify the demographics of the target audience. It will help in providing them with a personalized experience and on-demand OTT content. You can research the current OTT solutions and drawbacks faced by the users. You can then remove those drawbacks in your OTT app to attract the audience.
- Identifying a Niche
What type of OTT content do you want to offer? There can be various types of OTT content like entertainment, educational, fitness, sports, spiritual, etc. You need to choose your niche for making business strategies accordingly. Choosing a niche beforehand will also help in identifying potential customers.
- Content Monetization Models
What type of monetization models do you want to adopt for your OTT streaming platform? There are various types of monetization models for OTT streaming like SVOD, TVOD, AVOD, hybrid, etc. Choose an OTT platform provider that offers various content monetization options for enhanced ROI (Return on Investment).
- Marketing Strategies
Besides offering relatable OTT content, you will also have to market your OTT content. Your OTT-business strategy should include ways to target and attract a new audience. Your marketing strategies will help you in retaining OTT viewers. For example, many OTT platforms run loyalty programs to retain their subscribers.
- White-label Platform Provider
Choosing an OTT solution that doesn’t offer you ownership of the platform is of no use. Choose a white-label platform provider that will let you customize the OTT platform as per your needs. You can also enjoy lifetime ownership of your OTT platform with the help of a white-label platform provider.
In a Nutshell
You should start an OTT business only when you have a proper business plan. It will help you in implementing the right business strategies for the targeted audience. Choose your white-label OTT solution now!